What does The Fraction Collective actually do?

We’re thought partners for agency founders and leaders. We help you decide what’s next for you and the business, whether that’s a long-term approach to ownership, a leadership handoff, or a transaction, and we help you get there.

Do you only work on employee ownership?

Employee ownership is just one path among several. We start by helping you identify what you want, find the structure that fits and design the path forward.

Are you ESOP consultants?

We help you understand whether an ESOP is right for you, and we work alongside the ESOP advisors who structure and administer them. We’ll help you prepare the business and make transaction-related decisions with confidence.

When should we start this work?

It’s never too early. Owners and leaders who think about this well before a transition or exit have more options and make better decisions.

What if my business is not ready?

Most aren’t, and that’s where we start. Once we understand your path forward, we identify what would need to be true and work with you to make it real.

Is this only for founders?

We work with founders, leadership teams, and next-generation leaders. Ownership decisions affect everyone, so we help align the people who make them.

The Fraction Collective

Operators who understand what's at stake.

The Fraction Collective brings together business strategy, operations, and agency experience to help successful agency owners and leaders explore what comes next.

We understand that your ownership transition is not just a financial or legal process, but also a human one.

It’s deeply tied to identity, leadership, culture, relationships, and the people who helped build the business.

The Fraction Collective was born from years spent inside creative, production, and agency businesses.

We’ve built them, run them, grown them, advised them, and seen firsthand how much of a successful agency can still depend on the person who started it.

We’ve seen…

founders carry too much for too long.

leadership teams trying to keep businesses moving without clarity.

succession conversations happen too late, or not at all.

uncertainty once a deal, transition, or leadership change finally happens.

And we've seen how often agency owners are given options that don't quite fit.

𝙓 Sell to private equity.
𝙓 Sell to a competitor.
𝙓 Keep going forever.
𝙓 Shut it down.

We believe successful businesses should have more than one way forward.

They shouldn’t have to disappear just because the founder is ready to step back.

Those who helped create value should be considered in its future.

Liquidity and legacy do not have to be opposites.

Ownership transition works best when strategy, operations, people, and culture are part of the same conversation.

And they deserve clear, plain-language guidance before the decision gets made for them.

We understand the business behind the business.

Creative, production, and marketing agencies are different from other businesses.

Often built on informal systems, instinct, trust, and years of context that are hard to document, transfer, or value from the outside.

A legal structure won’t solve founder dependency.

A financial model will not prepare the team.

A transaction alone will not preserve culture.

A plan on paper won’t work if the business isn’t ready.

The Fraction Collective brings practical agency experience into the ownership transition conversation, so the strategy is grounded in how your business actually works.

The people in the room with you.

People who understand the complexity of founder-led agencies because we’ve worked inside them.

Miriam Agrell

I’m a connector and executive leader.

Miriam Agrell

I’m a connector and executive leader. I started my career in theater, worked at every level of live events and experiences, scaled organizations from the ground up, and led them through acquisitions and employee ownership transactions. Now I help founders and leaders explore their options, prepare the business for what needs to change, and move through the transition with practical support.

Kristina Maugg

I’m an organizer at heart.

Kristina Maugg

I love bringing people together, untangling complex projects, and keeping the big picture in view. After years running events on both the agency and corporate sides, I’m comfortable with big teams, tight deadlines, and all the small details that make or break a day. Now I help agencies build the structures and practices that make knowledge transferable and organizations sustainable.

Kavita Vora

I’m a collaborator and financial strategist.

Kavita Vora

I’m a collaborator and financial strategist. With a background in finance, production, and operations, I bring clarity to the financial and operational decisions every evolving organization has to make. Now I partner with company leaders to connect those decisions to their values, so they can reach their long-term goals.